2013. Abidjan, Cote d'Ivoire! I came, I saw, I fell in love!
A city, as modern as it could be! A city, as French as it could be! A city, as culturally rich as it could be!
Tucked away between the lagoon and the vast blue ocean, some astounding history dwelled amidst villages and small clusters of trees and forests. I had found some invaluable treasures. No, these were not antiques! These were contemporary craftsmen - upholders of ancient crafts techniques, trying to preserve traditions of their ancestors and promote what would otherwise get extinct.
I shared their passion for the art, and I compounded that with my knowledge of design and marketing and thus, was born Avana Africa!
Avana, meaning "a beautiful flower," in Kiswahili, is a social enterprise, upholding traditional cultural sensibility in the age of globalization. In an ephemeral world, Avana makes you "hold on to" something warm, authentic and precious. Culture, tradition and heritage!
Founder, Avana Africa